🌱 Gardening, Moto and Soft Drinks websites + iOS App Business Breakdown

Micro Acquirer is now Micro Assets!

Expect way more content around acquisition: guidelines, case studies, and more opportunities!

Micro Assets to Acquire

🌱 4 years and 10 months old Gardening website making $128 per month via Amazon, Ezoic, and Share-A-Sale in the last 12 months | Asking Price $4,147

🏍️ Moto website built on 18 years old expired domain | Asking Price $ 4 ,500

🥤 5-month-old single-brand-focused WordPress website in the soft drinks niche making $228/m in net profit from display ads and affiliate commissions | Asking Price (Auction): $1,100 (14 days left)

NEW! Business Breakdown, by This Is Bizness

Dev Shah is taking a look at an iOS App business 👀

📱 iOS App with App Store Optimization bringing in Organic Traffic worth $200/ month

The App we will look at today is a super interesting play because it could be a genuinely passive stream of income for the right owner.

This business is a mobile startup that offers an iOS ASO app featuring a red-eye corrector.

The app has gained popularity and currently ranks in top search positions in the App Store.

Business Model

In-App Subscription based monetization with free download. By effectively optimizing for the App Store, it attracts organic traffic without the need for additional promotion or investment.

Traffic & Growth

Currently ranks top 5-7 for relevant keywords in the US, Canada, and the UK. It grows organically and positions improve over time.

Expansion is possible with Apple Search Ads or by adding more languages but requires investment and technical skills.

Founded in Jan 2022 with $2,330 Revenue and $1,840 Profit over the last 12 months. Consistently brings in $200/ month, only on organic traffic.

The app has been live for 8 months with no holdouts or any claims from Apple.

💰 Asking price: $5,000 (2.7x Profit Multiple)

Evaluation

• Growth & Scale: 3/5 (Organic & Steady Growth with Avg Potential, Easily Scaled)

• Risk: 2.5/5 (Highly Fragmented Market, Reliable Revenue, Proven Profitability)

• Price to Value: 4/5 (Fair Profit Multiple but Requires Substantial Post Sale Support)

• Innovation & Tech: 2/5 (Well Built, Nothing Unique compared to competitor apps)

• Overall: 7.5/10

Acquiring this business provides a product that has already gained traction, revenue, and an established customer base. The app's organic growth and potential for expansion, combined with its reasonable asking price, make it an attractive investment.

However, investors should consider the need for ongoing monitoring and the limited room for significant innovation and growth opportunities. Overall this provides a solid proven business that has the potential to be a genuinely passive stream of income but requires technical skills to maintain it.

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DISCLAIMER: Not financial or investing advice. This newsletter is strictly for information and education purposes. Conducting your own research and due diligence before purchasing any online business is very important. Factors such as profitability, traffic, and growth potential are critical considerations.